The State Brand

One brand, representing all that South Australia has to offer

The South Australian effect

Much more than a logo, the State Brand is an economic tool. A mark of local loyalty. A sign of state prosperity.
Whether you’re a farmer, manufacturer or start-up, the State Brand is yours to use – a way to tell the world you’re from South Australia, the home to great brands and produce.
Together, we’ll put ourselves on the map and shine a light on our unique offerings.

Apply to use the State Brand

Brand Guidelines

Brand South Australia logo with architectural building inside

Supporting South Australian businesses and communities with a great State Brand

8,800+

businesses have
registered to use
the brand

97%

awareness of the
State Brand within our state

2013

Established in 2013 the State Brand has become a trusted marker oflocal business and product.